Founded in early 2009, SourceSquare has been thriving, and successfully helping businesses to succeed in web sphere across various sectors including beauty, logistics, distribution sectors, serviced offices and many more.
The Beginning – The Dark Side of Web Design and Marketing Industry
The idea of founding SourceSquare can be traced back to early as 2007, when there was an acute increase in demand for web based services with the rise of a trending keyword “Web 2.0”. However, it was not the market opportunity that first attracted Kelvin Lee, founder of SourceSquare, into the Web Design and Search Marketing industry. Instead, it was the odd scenarios in the web design and marketing industry in Hong Kong that led him to a realization that the web design and marketing industry needs to change, and he wanted to be part of it.
After having been witness to all the wrongly focused, mis-budgeted branding, web design and search marketing projects developed for local companies, and the sloppy approach from various undisciplined “web design agencies” over the years, Kelvin was strongly motivated by the belief that clients deserved more accurate assessment and alignment on their web design and search marketing development with the right marketing objectives that is tailor made to better utilize each individual clients’ strengths and weaknesses, particularly if a client is under a tight budget.
Thus he founded SourceSquare in 2009 thriving to extract the greatest potentials out of businesses’ web design and marketing effort, and to help every client to succeed in any business sector and get the attention they deserve.
We Learn From The Best In The Industry, Globally
The Global web design and marketing industry is 3 to 5 years ahead of Asia. Inspired by many of the recognized global leaders like Rand Fishkin and Michael Gray, alongside with the SEO and Analytics skills certified by Google, these extensive insights of the state-of-the-art web development and marketing knowledge and methodologies have enabled SourceSquare to produce more successful and effective projects among the peers.
While globalization is becoming more and more crucial in Asia, carrying the same marketing message throughout multiple languages and across diverse cultures is a common marketing challenge.
As a result, fluent multilingual capability plays another major role to SourceSquare’s success. All team leaders were educated in multilingual environments with extensive work experience across international market, which granted SourceSquare an extremely advantageous global vision compared to other local and even MNC peers. Thus, it has enabled SourceSquare to deliver more accurate and synchronized findings and output across multiple language platforms efficiently, and contribute to more effective web design and marketing project developments thereafter.
It Is Wrong, Yet Still We Believe
Web Design,Branding and Search Marketing efforts are very often underrated in Asia due to the fact that many of the local design agencies are not equipped with the needed marketing knowledge and facts to guide their clients to better utilize their web investments. It is wrong and we, being part of the industry, are responsible for it.
Still, we believe our underrated industry can contribute so much more to businesses in any sectors, and we can’t understand better that only with a good blend of marketing and technology can we really help our clients to achieve what their businesses deserve and fully realize what we know technology can achieve – to make our world a better place for tomorrow. We are eager to prove it to the world tomorrow, and we will start from proving it to you today.
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