What is Google Analytics and Google Analytics Individual Qualification?

Google Analytics is the world’s most popular traffic (SEO, Search Engine Optimization) and usability (UEO, User Experience Optimization) analysis tool for site owners and web professionals to analyze their website with accurate data tracking and analysis capabilities. As long as you have administrative rights to your website, you can use the tool to help shaping your website to better attract.

Google Analytics Individual Qualification is a professional certificate exam provided by Google to certify individuals who have sufficient and accurate knowledge and experience on using Google Analytics to track their site traffic, and to analyze the data in an accurate and meaningful way.

The Significance of Google Analytics Individual Qualification

The ultra high accessibility of Google Analytics comes in both pros and cons. Meanwhile larger the user base/community shapes a better product, however it also comes with a problem that people may deem experts and provide false analysis and solution to their clients with just little to no experience and proper training. The consequences could be extremely devastating, from permanently destroying years of tracking effort to generating negative reputation by shaping your website according false analysis result.

Google Analytics Individual Qualification not only certify that SourceSquare has the insight and extensive experiences on protecting, interpreting and utilizing the analytics data accurately and effectively; it also ensures that the service you receive from SourceSquare will always generate positive and consistent result for every dollar of your investment.
 

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