• warning: Creating default object from empty value in /home/sourcesq/www/www/drupal/modules/taxonomy/taxonomy.pages.inc on line 33.
  • strict warning: Non-static method view::load() should not be called statically in /home/sourcesq/www/www/drupal/sites/all/modules/views/views.module on line 906.
  • strict warning: Declaration of views_handler_filter::options_validate() should be compatible with views_handler::options_validate($form, &$form_state) in /home/sourcesq/www/www/drupal/sites/all/modules/views/handlers/views_handler_filter.inc on line 607.
  • strict warning: Declaration of views_handler_filter::options_submit() should be compatible with views_handler::options_submit($form, &$form_state) in /home/sourcesq/www/www/drupal/sites/all/modules/views/handlers/views_handler_filter.inc on line 607.
  • strict warning: Declaration of views_handler_filter_boolean_operator::value_validate() should be compatible with views_handler_filter::value_validate($form, &$form_state) in /home/sourcesq/www/www/drupal/sites/all/modules/views/handlers/views_handler_filter_boolean_operator.inc on line 159.
  • strict warning: Declaration of views_plugin_row::options_validate() should be compatible with views_plugin::options_validate(&$form, &$form_state) in /home/sourcesq/www/www/drupal/sites/all/modules/views/plugins/views_plugin_row.inc on line 134.
  • strict warning: Declaration of views_plugin_row::options_submit() should be compatible with views_plugin::options_submit(&$form, &$form_state) in /home/sourcesq/www/www/drupal/sites/all/modules/views/plugins/views_plugin_row.inc on line 134.

What is SERP (Search Engine Result Page)?

SERP (Search Engine Result Page) refers to the page that display the result of the search query. More related, more useful and more trustworthy indexed web pages will appear higher in the SERP, thus  the term SERP Ranking.

Google SERP

What Is PageRank (PR#)?

Google PageRankPageRank is a proprietary algorithm developed by Google to determine the usefulness of an individual web page. Ranking scores from 0-9, where 0 being the lowest and 9 being the highest rank.

Characteristics / Implications

The algorithm of PageRank is constantly changing to better reflect the usefulness of each web page. There are approximately 200 factors used to determined the PageRank score of each web page.

You can find out the PageRank of any webpage through the use of Google Toolbar.

Background Information

Before Google was created, Yahoo and other search engines index web pages manually -- i.e. if you have a website and if you wish your website to be listed in Yahoo, you will have to submit the web address (URL) to Yahoo, and Yahoo will send someone to take a look at your web page and manually abstract crucial information from your site and list them on their search engine database. In the later years Yahoo and many other major search engines implemented a paid advertisement scheme that lists sponsored listings higher in the search results.

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