I was just chatting with a friend who works for marketing in a large multi-national recruitment network. Apparently her boss (or her boss's boss...) have been hearing enough buzz about social media marketing (or Twitter?) that her companies wants her to help sourcing a sound social media marketing solution.
Although that's pretty much happening in every company which takes Marketing seriously, still got me thinking if there is an easier way to explain what social media marketing is all about. So I started a little searching of my own too, and that's how in got into this brilliant presentation "What the F**K is Social Media: One Year Later".