Previously we have talked about how to optimize your Twitter page with Name, Username, and the More Info URL in 5 Tips to Optimize Your Twitter Page - Part 1. For those of you who have been sticking with me from the previous post, this is Part 2.
Tip 4: Flood Your One Line Bio with Keywords While Maintaining Natural Readability!
OK, this one is easy. Use as many keyword (both broad and long tail keywords) as u could, however it is very important to maintain natural readability. Unlike optimizing the Title Tag and Description Meta Tag that you already have Title Tag to demonstrate the keyword discretely and your Description Tag will then have to emphasize on making it natural writing, however Title of the Twitter page SERP results have already been occupied by Name and Username. Therefore, it shouldn't be too hard selling putting your keywords in a descrete manner. However SERP algorithm in most serach engines are sophisticated enough that over doing anything pretty much will be penalized these days. So beware not to just repeat the same keyword over and over again. Even if it may help, still, won't give you much traffic simply because it is ANNOYING!
One thing you should notice though, that Google truncates SERP result descriptions at around 155 character. I know I know, 5 characters won't do much harm right? Needless to say - try to put all your keywords to the left of the One Line Bio in the first 140 characters (just to be safe).
Tip 5: Tweet Quality Contents, And Build Lots of Links!
Twitter pages are like any other web page, they have their own PageRanks. The higher the pagerank the better the Twitter page is gonna rank with your targeted keyword(s). As many of you may have already known, Pagerank is pretty much directly contributed to Link Building activity. The quickest way to build links for your twitter page is actually talk to people in Twitter! Many of you know may know that Twitter changed most of the user inserted links NoFollow lately, however the twitter profile page referencing links are not (e.g. like how mine show on your twitter page: @cothkseo), which means that more people replying your or retweeting your tweets, "better the chance that your backlinks are going to count". I know that sounds funny, however Google seems only indexing a few pages on a given twitter profile page, so that your backlink is only count if your reference is so happen on the first few pages of particular person's twitter page while the search engine spiders were crawling those pages.
So tweet quality contents to attract more references (reply and retweet) and followers, and build lots of links (reference) to your twitter page from your own blogs and others at the same time. You page will gradually be rewarded and will be shown on your Page Rank in no time! Every appearance of your @username counts! Do you think that optimizing Twitter page is essential? How would you optimize your Twitter page?